You need a website to be relevant
The business world today is 1000x more competitive than 10 years ago, this is why you need a website. Back in the good old days, what consumers didn’t spot in a newspaper or magazine advert, was unknown to them. Consumers had a limited amount of businesses to choose from, and always tended to go to whoever they could locate first.
Keeping a loyal client base, and spending huge amounts on advertising and billboards to attract those customers, was the only way to get consumers through the door. Advertise everywhere on the off-chance that the person needing your unique skills will see that add at the exact time he needs to find it. Looking back, it was all a bit of a gamble really.
You also had to be in just the right easy-to-locate location. Being easily spotted, and easy to access was the key to a healthy successful business.
Evolving with the trends
The trend is still very much the same, yet very different. “Easily-spotted” and “easy-to-access” has taken on a completely new meaning. We live in a community where what one can’t find on your smartphone, might as well not exist.
No-one spends their time driving looking around and making mental notes on the locations of different businesses they might potentially need to utilise someday. Every one only skims over the advertisements in the newspapers and throw out most of the pamphlets in their mailboxes without a second glance.
It’s all in their pocket
The very effective and straightforward trend of just pulling your phone out of your pocket and locating literally any business within seconds, all the information required, with a rating and directions, has shaped a lazy consumer base expecting everything handed to them in a matter of seconds on their smart-devices.
And what is not on there, might as well not exist.
Simply having a website isn’t good enough. Mobile-friendly is key if you want your website to generate hits.
Make sure your business is first in line and easily spotted. Be in everyone’s pockets which means on their to-visit-list.
Let Cyclonic Media keep you on the forefront and at your consumers fingertips. Yes, you need a website, and we know how to create you the best one. Contact us today for your tailormade website solution.