In many instances a website is a brand’s first point of contact, that is why website design matters. It is a very important business tool, and a place to convert advertising into sales. A great website can be an unstoppable engine that drives business growth. A poorly designed site can inflict a lot of damage on your brand.
But outstanding web design isn’t as easy as it may seem. Today’s consumers have very high expectations. You have seconds – possibly even only milliseconds – to convince visitors that your site is worth their attention.
With over 9 years of experience, Cyclonic Media creates websites to exceed audience expectations. We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.
Why Website Design: How to build a better-converting website
Every website is built to achieve different goals – be your focus on sales, lead generation, or actual engagement. In order to create a website that actually meets all of these goals, it’s critical to design it correctly from the get-go. This is why website design matters.
Design for your audience. You need to put your site user’s needs first. If you don’t know what your audience’s needs are, ask them. As a user-first company this principle is part of everything we create.
Design with a specific purpose. A great website has beauty and brains. Obviously, it should look good. But it is more important that it shows a clear view of its most important goals and conversion points, and shows your consumers how the website will support them on their journey toward those goals.
Design to be discovered easily. A site must be designed in such a way that people can find it – and that starts with good visibility to search engines (aka Google). A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on.