Let us ask the age old question: What is The importance of an online presence? Having a company website is as significant as having an office or telephone number. Recent Surveys have shown that 6/10 customers expect brands to have an online presence before considering a working relationship.
If you are a business owner or entrepreneur that has not yet braved the online world, here are some reasons that will convince you that it is about time.
Real or fake?
In this technological era, there is an unspoken expectation that any reputable company has some form of online presence. Older surveys have shown that not having a landline telephone number or a physical address, makes customers distrust the validity of a business. More recent surveys have shown that now the same can be said for not having a website and business email address. A person is not going to make such a huge investment in time and energy if he is not serious about his business.
Get the competitive advantage
A website is not just for showcasing information, but can also be a tool to help sell goods & services directly to consumers, potentially eliminating the need for a “brick-and-mortar” store with all the accompanying operating costs. Eliminating overheads allow you to lower your prices, giving your business that real competitive edge.
Always open
Having a website means customers can find you – anytime, anywhere. Especially outside of conventional business hours, your website enables you to find and secure new customers. It offers your customer every convenience as they can access your information from the comfort of their recliner, with no added pressure to buy immediately.
Exchanging info
Even a simple website provides a quick and easy way of communicating information between buyers and sellers. State your contact information, display images of your location and products, and use contact forms to get enquiries or feedback from clients. It is also a great way to promote your social media channels and build a community with your customers
The World is your oyster
A Website is accessible to everyone all over the world, the ability to break through geographical barriers has never been so easy. Exponentially expanding your customer pool. Anyone from any country in the world can find your company with a couple of keystrokes and in doing so, becomes a potential customer.
Don’t get left behind
You might not have a website, but it is very highly likely that your competitor will! This means that you could be missing out on gaining new customers and stay in the forefront of their minds. In the current economy it is crucial that no opportunities are missed by you and then gained by your online competitors.